KIPIC’s brand strategy is the lens we use to help inform and inspire how we operate as an organization. As an organization we are always looking for ways to make more possible. Be it from the resources themselves, how we integrate our world-class facilities, how we operate, the people we hire or the returns we give to our shareholders - we strive to make more possible. This is what inspires us, motivates us and is what will differentiate us – it is our philosophy as an organisation. Our Organisational Philosophy is to Make more possible.
The principal inspiration and rationale behind the design of the stylized KIPIC ‘K’ graphic is integration and growth; it also represents Kuwait.
The various woven, overlapping and intersecting graphic lines represent KIPIC’s integration of the petroleum industry.
The brand marque uses a clean, strong, contemporary word marque for both English and Arabic. This underpins and reinforces the solidity of the company and its commitment to Kuwait.
The combination of colors in the brand marque represent the concepts of optimism, growth, openness, ambition, confidence and security.
KIPIC was launched on May 1st 2017 and is responsible for operating and managing refining, liquefied natural gas, and petrochemicals activities of Al-Zour complex. This consists of the following three facilities, currently